본문 : DOT ESPORTS - Jeremiah Sevilla

Personal engagement can make all the difference in iGaming.

Photo via LiveScore Group

LiveScore Group has joined forces with player engagement specialist Enteractive to drive reactivation across its LiveScore Bet and Virgin Bet brands.

The collaboration will see Enteractive roll out targeted projects for the popular betting platforms to encourage newly registered customers who have yet to deposit funds to start playing, as well as to re-engage users who have been inactive for a period of time. Enteractive, headquartered in Malta, will focus heavily on personalised player engagement as part of the initiative.

“Effective reactivation isn’t just about re-contacting players, it’s about knowing when and how to engage in ways that feel relevant and personal,” Enteractive COO Pedram Padidar said. “That’s where we can add real value. Our role will be to complement their CRM strategy with a more personal approach, helping to reconnect with players in a way that puts the user experience first.”

Enteractive will use its proprietary (Re)Activation Cloud platform combined with global native-speaking agents to connect with players through real human conversations, aiming to deliver timely and relevant experiences that resonate across markets.

LiveScore Group expands player engagement with Enteractive

Enteractive enhances engagement for LiveScore Bet and Virgin Bet. Image via Enteractive

Dominic Vye, Director at LiveScore Bet and Virgin Bet, said the new partnership will strengthen the brands’ ability to connect with their audiences. “Enteractive’s personalised approach to player engagement stands out in its ability to deliver real impact. This one-on-one approach will help us re-engage audience segments which we’ve found respond better to the more personal touch,” Vye explained.

LiveScore Bet serves customers in the United Kingdom, Ireland, Bulgaria, and Nigeria, delivering an enhanced betting experience within the wider LiveScore Group ecosystem. Virgin Bet, on the other hand, operates exclusively in the UK, offering a sleek, user-friendly sportsbook and online casino platform under the iconic Virgin brand.

Aside from traditional sports betting and online casino offerings, both platforms also feature esports betting on popular titles such as League of Legends, VALORANT, CS2, and Dota 2, catering to the growing demand for competitive gaming markets.

Enteractive brings a strong track record to the collaboration, having engaged with more than 12 million players globally over the past year. The company reports generating over €60 million in additional revenue for its clients and delivering ROI of more than 350%.

The company’s native-speaking agents operate across all time zones, converting over 20,000 players each month through highly personalized outreach. Leveraging its proprietary technology, Enteractive integrates seamlessly with operator databases to launch targeted campaigns quickly and effectively, cementing its position as one of the leading revenue generators in the iGaming sector.

This partnership between LiveScore Group and Enteractive underscores a growing trend in the iGaming industry toward blending technology with real human interaction. In an increasingly competitive betting landscape, the focus on personalised, one-to-one outreach could prove to be a decisive factor in driving long-term growth and player satisfaction.