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The Red Devils and Parimatch make their presence stronger in these two regions.

Image via Parimatch

Parimatch and Manchester United have announced a multi-year deal, with the former serving as the football club’s official betting partner across Asia as well as Middle East and North Africa (MENA).

The agreement sees the international betting brand appear on LED perimeter boards at Old Trafford during every home game, beginning with the Red Devils’ 2025-26 Premier League opener on Aug. 17.

“Manchester United represents everything we stand for—ambition, excellence, and an uncompromising drive to succeed. This partnership goes beyond business; it’s about joining forces with a club that commands respect across Asia and MENA,” Parimatch CEO Sergey Portnov said.

Parimatch and Manchester United’s partnership goes beyond branding

Manchester United starting XI and their throng of fans. Photo via Manchester United

The partnership goes further than advertising visibility, with Parimatch promising fans in Asia and MENA exclusive opportunities such as VIP tickets and behind-the-scenes access. Additionally, the Cyprus-based betting platform offers unique campaigns designed to bring supporters closer to Manchester United.

Marc Armstrong, Manchester United’s Chief Business Officer, welcomed the new deal, saying: “Parimatch has an impressive record of working with leading sports organisations and we look forward to building a successful relationship that engages our fans in these key regions.”

Parimatch brings more than 30 years of experience in sports betting and competitive gaming. The brand has established a strong presence in the Premier League, having partnered with clubs including Everton, Leicester City, Aston Villa, Brighton & Hove Albion, and Southampton. One of its most high-profile agreements was a three-year partnership with Chelsea FC in 2021.

The company recently announced another milestone, becoming the official sleeve partner of Leeds United for the current Premier League season, with its logo appearing on the men’s first-team kit.

Beyond football, Parimatch has expanded into esports sponsorships and betting. In 2022, it sponsored Team Secret’s Dota 2 roster. On the esports betting side, the company offers comprehensive markets for popular titles such as CS2, Dota 2, League of Legends, and VALORANT.

With the Manchester United deal, Parimatch strengthens its foothold in two of football’s most passionate regions, Asia and MENA, while enhancing fan engagement through exclusive experiences. The partnership underscores the brand’s continued commitment to global sports and its growing influence in both traditional and digital arenas.